JODI GOODFELLOW
FOUNDER, EXECUTIVE PRODUCER
ABOUT #SFWToronto™
Launched in 2014 by Jodi Goodfellow, Startup Fashion Week™ has provided countless opportunities for emerging models, entrepreneurs, designers and creative media. Toronto is our home city and our communitiy here has been so supportive driving us to evolve each year and produce high quality events. We lover partnering with small business and tech startups as well to provide an authentic community atmosphere where everyone supports each other as an entire ecosystem. Toronto has an active industry and we take pride in being a major influence of strength. To see this year’s events please check the TICKETS page. Be sure to connect with us on social media @startupfashionweek and through our email newsletter to stay informed.
KIT CHAN
LEAD ASSISTANT PRODUCER /
DIRECTOR OF MEDIA
MARIA SO
ASSISTANT PRODUCER
CHARLINE BRODERICK
HAIR / MAKEUP DIRECTOR
PRESTON FARRELL
LEAD VIDEOGRAPHER
DESIGNERS
We are seeking Canada’s most promising apparel and accessory designers to showcase in Toronto. Fashion is a competitive industry that requires skill, talent, hustle and networks. Participating in a fashion week requires time to create a collection, plan out a creative direction, build a marketing strategy and promote the show to generate awareness from industry, media and consumers. Please take the application process seriously to avoid wasting our time and to prevent you from appearing unprepared or unprofessional. It is important to us that everyone who participates supports each other and builds authentic relationships to grow beyond the SFW network.
MODELS
Model castings for our Toronto events typically take place in August where both alumni and new models can audition for various opportunities. In some cases we may open a second casting during fittings in October. However, in 2020 we will hold our first ever virtual model casting event. For details check our ‘Tickets’ page to register or watch our instagram stories for announcements.
MODEL CASTING FOR 2024 IS NOW CLOSED. DATES FOR THE 2025 SEASON WILL BE ANNOUNCED IN AUGUST
PHOTOGRAPHERS & MEDIA
Startup Fashion Week™ welcomes Photographers, Videographers, Bloggers, Podcasts, TV and Print Media to apply for media accreditation. We only select partners that will guarantee coverage because we have limited seating. The accreditation process allows us to vet through prospective media to ensure credibility and initiate partnership conversations. This system also helps us understand who needs access to the media pit vs. seats for the runway show, which is a huge logistical part of the production.
Regardless if you have covered our events in the past, we kindly ask that you go through the application process each year so that we know what events you are interested in covering and what type of coverage you would like to offer etc. We appreciate your time and interest in Startup Fashion Week™.
SPONSORS
