Startup Fashion Week 2017:

Fashion, Business,
& Technology


About Startup Fashion Week

Startup Fashion Week is a not-for-profit event production that was founded in 2014 by Jodi Goodfellow in Toronto. Jodi wanted to re-invented the age old business model of a Fashion Week in order to provide events where entrepreneurs can learn, make connections and showcase their startup label / business in order to gain visibility and credibility. Jodi also wanted to incorporate the intersection of Fashion and Technology after successfully running an event series called 'Fashion in the Digital World' from 2012 - 2014.

Startup Fashion Week is the world's only fashion week supporting entrepreneurs who are at the beginning stages of business and the only Fashion Week in Canada to take place in more than once city! We program educational events within a week that connect amazing people with Industry Professionals in the form of Conferences, Forums, Networking etc. We also host a Runway show at the end of the week to showcase emerging Designers and Wearable Tech startups. We believe that the Fashion Industry needs more support at the Startup level in order for business to flourish and be sustainable.

SFW Alumni includes 10 Wearable Tech Startups, 18 Fashion-Tech Startups, 20 Emerging Designers, 50+ Speakers and 100+ emerging models.

SFW has expanded to include events in Toronto and Montreal with more in the works!

Photo taken by Shayne Gray

SFW Alumni


tech startups













guests in total

“SFW was a great opportunity for us in 2015. As a New Brunswick based brand, it's always meaningful for us to connect within the larger Canadian fashion industry at events like SFW. We're grateful for the exposure and experience it presented!“

-Kayley Reed, Founder
Wear Your Label


  • Participants from Toronto, Montreal, Philadelphia, NYC, Boston
  • Recorded Images and Video of Runway Show using Remote Ariel Blimp - Brizi
  • Keynote Speaker: Ryan Craver, VP of Strategy at HBC/Lord & Taylor
  • Participants from Toronto, Montreal, Saskatoon, Saint John, Waterloo
  • Featured Blind Model Molly Burke with Guide Dog for Designer Wear Your Label
  • Featured 10 Entrepreneurs on the Runway for a 'Startup Success' Celebration
  • Keynote Speaker: Linda Lundstrom
  • Designer 2016 Participants from Toronto, Ottawa, Montreal, San Francisco, San Antonio, London UK
  • Featured First Menswear Collection - Designer We Are Kings
  • First International Designer - Australian Designer LEGOE
  • First Maternity Collection in a Canadian Fashion Week - LEGOE
  • Featured 5 Women of Influence in Canadian Fashion on the Runway
  • Live Streamed Runway Show using 360 Camera - ALLie Cam
  • Keynote Speaker: Barb Atkin, former VP of Fashion Direction at Holt Renfrew