Launched in 2014 by Jodi Goodfellow, Startup Fashion Week has provided countless opportunities for emerging models, entrepreneurs, designers and creative media. We are cultivating Canada’s most connected and empowered fashion community by programming educational events and providing showcase opportunities. Our events have attracted guests, participants and partnerships from across Canada and we have proudly also attracted interest from a global audience as well. SFW Toronto typically hosts an exclusive Preview Party in August followed by model castings and the annual week of events in October. Be sure to connect with us on social media and through our email newsletter to stay informed.
Photo Credit: Shayne Gray
We are seeking Canada’s most promising apparel and accessory designers. We will also review applicants from outside of Canada as well. We generally select runway participants for our October event in June, however we sometimes offer additional opportunities at our Preview Party. Participating in a fashion week is a a big commitment, which requires a lot of time, planning, finances and resources so please take the application process seriously and apply if you are fully prepared to accept an opportunity if one is offered.
Startup Fashion Week welcomes Photographers, Videographers, Bloggers, Podcasts and Print Media to apply for media accreditation to attend our events. Please note that this process allows us to vet through applicants to ensure credibility of those who will in fact provide coverage since we have a limited number of media passes to distribute for each event. This system also helps us understand who needs access to the media pit vs. seats for the runway show, which is a huge logistical part of the production.
Regardless if you have covered our events in the past, we ask that you go through the process each year so that we know what events you are interested in covering etc. We appreciate your time and interest in Startup Fashion Week
We have proudly supported many emerging Designers and Fashion-Tech Startups.
Model castings for our Runway Show and Preview Party typically take place in August. In some cases we may open a second casting during fittings in October. Connect with us on social media or email to be informed to register for auditions.
SFW models learn what it takes to be part of a professional runway show and have access to professional images afterwards
SFW models will have access to meet hair stylists, MUA’s photographers, designers and other industry professionals.
Over the years we have worked with many professional photographers who have repeatedly committed their time and talent to the SFW community. These individuals often go above and beyond with photo shoots and event coverage; they truly provide an authentic fashion week experience. We are so grateful for their contributions and highly recommend their creative services.
Want to be one of the official SFW Photographers? email@example.com
Rai Allen is a true art lover with strong dedication for photography. A graduate from St. Lawrence College, he came to Toronto with $80, worked his way from the bottom up and within a year he got himself his very first professional studios. At the moment, Rai is considered as one of the most well-known photographers in Toronto. Presently, Rai is running his own business and is Creative Director at Swagger Magazine and Director of Operations at Swagger management.
Follow him on Instagram: @raiallen
Email Rai at: firstname.lastname@example.org
Rai’s on LinkedIn at: www.linkedin.com/in/raiallen90/
Shayne Gray is an award winning independent creative commercial photographer/videographer based in Toronto, who has been widely published among top media including British Vogue, Italian Vogue, Vogue China, GQ Brazil and has been featured as a valuable established resource on CreativeLive, SLR Lounge and Retouching Academy.
Follow him on Instagram: @ShayneGrayPhotography
Email Shayne at: email@example.com
Jim Orgill is an enthusiastic photographer with a passion for making beautiful images. His interests vary from studio fashion shoots, fitness images, and travel photography. Jim is based in Toronto but has done photo shoots across Canada, Africa and the Caribbean.