ABOUT #SFWMontreal™

Since Startup Fashion Week™ launched in 2014, we were organically attracting interest from entrepreneurs from Montreal who were seeking opportunities to showcase and expand networks in Toronto. The consistent level of interest from guests and participants residing in Montreal has indicated there is an audience looking to engage in the Startup Fashion Week™ community.

In June 2016 we hosted a Fashion Industry Networking event in Montreal, which attracted vendors, sponsors, and 100+ guests. We hosted another similar event in 2017.

Montreal has a vibrant range of Fashion Businesses and Fashion-Tech Startups, which makes it the perfect destination to grow and expand Startup Fashion Week™. We look forward to making amazing things happen in Montreal Spring 2018! Be sure to connect with us on social media and through our email newsletter to stay informed.


Photo Credit: Shayne Gray

Our Team


Jodi Goodfellow

Founder / Executive Producer

Aimon Syeda

Designer Relations

Nikole Mutombo

Assistant Producer
Alina Bhatia

Alina Bhatia

PR / Media Relations

Audrey Ajavon

Social Media Manager
Kate Mendonca copy

Kate Mendonca

PR / Media Relations


We are seeking Canada’s most promising apparel and accessory designers. We will also review applicants from outside of Canada as well. Participating in a fashion week is a a big commitment, which requires a lot of time, planning, finances and resources so please take the application process seriously and apply if you are fully prepared to accept an opportunity if one is offered. SFWMontreal™ will be taking place in June 2018.

Media Accreditation

Startup Fashion Week™ welcomes Photographers, Videographers, Bloggers, Podcasts and Print Media to apply for media accreditation to attend our events. Please note that this process allows us to vet through applicants to ensure credibility of those who will in fact provide coverage since we have a limited number of media passes to distribute for each event. This system also helps us understand who needs access to the media pit vs. seats for the runway show, which is a huge logistical part of the production.

Regardless if you have covered our events in the past, we ask that you go through the process each year so that we know what events you are interested in covering etc. We appreciate your time and interest in Startup Fashion Week™.

Model Castings

Model castings for our runway show will take place in the spring. Connect with us on social media or email to be informed when you can register for auditions

Gain experience

SFW models learn what it takes to be part of a professional runway show and have access to professional images afterwards

 Build Networks

SFW models will have access to meet hair stylists, MUA’s photographers, designers and other industry professionals.

SFW Photographers

Over the years we have worked with many professional photographers who have repeatedly committed their time and talent to the SFW community. These individuals often go above and beyond with photo shoots and event coverage; they truly provide an authentic fashion week experience. We are so grateful for their contributions and highly recommend their creative services.

Want to be one of the official SFW Photographers? info@startupfashionweek.com


Rai Allen, Lead SFW Montreal Photographer

Visit at http://www.raiallen.com/

Rai Allen is an internationally published photographer (British Vogue, Vogue Italia, Vietnam’s Next Top Model etc.). Rai has produced digital media productions for fashion designers, retailers and other industry professionals. His highly detailed creative eye and professionalism has brought him distinguished recognition as a highly sought after Canadian creative.
Follow him on Instagram: @raiallen
Email Rai at: info@raiallen.com
Rai’s on LinkedIn at: www.linkedin.com/in/raiallen90/


Sheldon Anthony

Visit at www.studioblancmtl.com

Co-founder of Studio Blanc, working in photography for over 10 years, Sheldon Anthony portrays the communicable strength and edginess that lends beauty to the contemporary.

Follow him on Instagram: @studioblancmtl
Email Sheldon at: sheldon@studioblancmtl.com

Xelha Tapia

Xelha Tapia

Visit at  https://xelhatapia.myportfolio.com/

Xelha is a professional photographer based in Vancouver BC, however she is currently in Montreal QC.  She specializes in capturing genuine smiles, emotions and stories from people through her lens.

Follow her on Instagram: @xelhaclick
Email Xelha at: xelha.photography@gmail.com


For any sponsorship inquiries please contact info@startupfashionweek.com

Translate »