BUILDING THE CANADIAN FASHION LANDSCAPE

Startup Fashion Week™ is the world’s only multi-city fashion week. Since we launched in 2014, our vision of a fashion week has been forward thinking and ahead of the curve. SFW has proudly helped a number of emerging designers, models, photographers and other creatives break into the industry. We have received great media attention and work with many exciting partners, which has created gateways to national and international opportunities for SFW and our affiliates.

SFW is cultivating Canada’s most connected and empowered fashion community by programming educational events and showcase opportunities. Fashion is a global market and we aim to build the most authentic Canadian fashion landscape in order to get more global recognition for Canadian talent.

OUR CREATIVE VISION

Since 2014 STARTUP FASHION WEEK™ has provided the most innovative program and a memorable experience by focusing on three main pillars.

FASHION - We select Canada’s most promising fashion designers to showcase on our runway.

BUSINESS - We program cutting edge conferences, networking events and podcast discussions to fuel the growth of Canada’s fashion industry.

TECHNOLOGY - We integrate technology into our production wherever possible whether it is through featuring wearable tech brands, partnering with tech startups or creating immersive runway show experiences.

THE FUTURE OF

FASHION IS NOW

DIGITAL SUSTAINABILITY

In 2020 our world changed and the fashion industry had to pivot, rethink, reinvent and react to new consumer behaviours, supply chain challenges and a heavier focus on automation. SFW is moving forward with our existing knowledge and an enhanced focus on digital sustainability.

While many fashion weeks have presented virtual shows since the pandemic we believe it will take time for that approach to attract media attention and lead to sales for event productions and designers / brands. Our refined vision moving forward is to utilize digital tools that will strengthen our community engagement year round and during SFW. We will proudly present a full week program in October 2020, which will include an immersive runway show experience (respecting social distancing) - we believe our vision will once again set an example that will inspire the industry to follow.

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